SEO For Lawyers, Law Firms & Attorneys

Law Firm Website Pricing - Custom & Semi-Custom Websites

Get Top Google Rankings for Your Law Firm's Website

Firms with first page rankings get the vast majority of clicks and business; those not on the first page are usually not seen or considered.

We work with attorneys desiring basic SEO for better rankings and brand enhancement to those committed to high rankings and serious client development through strategic search engine optimization and internet marketing.

We can help develop and implement a plan based on your needs and objectives.

Tired of Having an Underperforming Attorney Website that Doesn’t Reflect Well on Your Firm’s Expertise and Abilities? We Can Help!

Over the past 14 years, we have built more than 150 custom attorney websites (no templates) for leading attorneys across the US in firms ranging from solo attorneys to those with more than 50 lawyers. As an attorney-led agency, we understand the practice of law, having worked ourselves as attorneys in both “big law” and small law firms, as well as in in-house and general counsel positions.

We create leading custom law firm websites that help law attorneys stand out from competitors and enhance their brand. In addition to using WordPress as our underlying platform, we have developed ePRESQ™, which integrates with WordPress, simplifying dozens of website aspects to make website management easy, even for those who have no coding knowledge.

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At Esquire Interactive, we understand that every law firm has different needs and budgets. While our fully custom FirmPlatinum™ package offers a premium, unique online presence, we also provide more affordable website semi-custom options without compromising on qualit

The cost of a custom law firm website can vary significantly depending on a firm’s requirements. In 2023, the cost for a fully custom website tends to start at around $15,000 for design and development. This does not include matters such as SEO and content development.

A custom law firm website will typically take around 40 hours for design and about 100-150 hours for development (including testing and content upload). The more sophisticated the design, the more time required for coding and testing.

With many template websites, a firm will be stuck having the features that are built into the template. In most cases, if a law firm wants different functionality than is offered in the template, this will not be possible.

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Website Audit & On-Site Optimization
Social Media Start Up
Blogging
Press Releases
SEO Competitive Analysis Report & Recommendations
Local Search Listings

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Our Law Firm SEO Programs

Website Audit and On-Site Optimization

What it is – Review of a law firm’s website to identify fundamental and structural aspects that may require change for higher rankings.

Our law firm website audit consists of a qualitative and quantitative review of your firm’s website concerning the following:

Effective use of title and description tags on the content pages
Effective use of alt tags for images and links found on the website
File size of images used on a website
Use of internal linking
Anchor text used for links
Number of broken links
Website architecture

Number of content pages
Website load time
Check for duplicate pages
Review of incoming links
Errors – such as 404 pages
Use of headings on content pages (h1,h2,h3)
Use and construction of website sitemap
Use of follow and no-follow links
The ability of search engine bots to effectively crawl your website

More Business. Use branding to explain why your firm is right for client needs so that they have a solid reason for choosing your firm.

Less Competition Around Legal Fees. Clients are willing to pay more for your firm’s services if you are perceived to be the leaders and best attorneys for their needs.

Increased Client Loyalty. By reinforcing that a firm is the leading legal counsel for legal needs, clients will be less inclined to want to use other attorneys for their matters.

Effective Law Firm Brand Development Results in New Business and Clients

All of these aspects should work together to create cohesive messages to clients, potential clients, and the public about your firm and its services.

Too often, however, lawyer branding consists only of a logo, which results in websites that while they may look good, fail to provide cohesive messages.

Instead, such websites typically function as a collection of attorney profiles and practice area descriptions, without answering meaningful client questions, like “Exactly how will your firm help me with my legal matter?”

Your firm’s brand encompasses its value proposition – the promises made to clients regarding the services to be provided and the needs to be fulfilled.

All of these aspects should work together to create cohesive messages to clients, potential clients, and the public about your firm and its services. Too often, however, lawyer branding consists only of a logo, which results in websites that while they may look good, fail to provide cohesive messages. Instead, such websites typically function as a collection of attorney profiles and practice area descriptions, without answering meaningful client questions, like “Exactly how will your firm help me with my legal matter?”

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What You Need to Know About SEO

The link-building programs used in the past – seeking hundreds or even thousands of links from contextually unrelated sites – will be detrimental and can severely hurt rankings.

Achieving high rankings in a cost-effective manner requires identifying the high-ranking firms, understanding what they are doing to achieve high rankings, and developing a plan to out-rank them.

Formula programs don’t work.

What Our Clients Say

“As a small business owner, I rely on Nigel Choc Business Law for all my legal needs. They are responsive, knowledgeable, and always have our best interests at heart. Couldn’t ask for better representation.”

Jessica M.

“Exceptional service and expertise! Nigel Choc Business Law has been a crucial asset to our company’s legal strategy. Highly recommend them to any business looking for top-notch legal counsel.”

Michael L.

“Working with Nigel Choc Business Law was a refreshing experience. They provided clear, strategic advice that helped us resolve our legal matters efficiently. Great team!”

Daniel W.

“Nigel Choc Business Law has been instrumental in navigating our company through complex legal issues. Their expertise and dedication are unmatched. Highly recommend!”

Sarah J.

I can’t say enough about the exception experience that I had with Nigel Choc. Top-notch service! Do yourself a favor and reach out to the team IMMEDIATELY!

Renee J.K.